Adidas | Full Digital Production
Sublime received the basic concept for this Adidas advertising campaign from the advertising agency Heimat Active.
The task was to create an over-dimensional canvas to cover the open structure of the “Kranzler Eck” in Berlin, Charlottenburg.
A famous soccer player would shoot a soccer ball through the windows of the buildings. A visual illusion would be created by “breaking” the windows of the skyscraper with the ball.
The delivered idea
The finished production on the Kranzler Eck building
Several buildings in Berlin were considered; in the end, the canvas should be placed on the open structure of the Kranzler Eck.
This part of the building is an architectural framework. It has no windows and no rooms. It is completely see-through.
The canvas should stretch over 17m width and 44m height, covering a total surface of 800m2.
The greatest challenge was the exact placement of the windows, so the real windows would continue to the left without any interruptions. The windows created in digital postproduction needed to marry exactly with the real windows of the buildings. Over a height of 44 m, even the smallest mistake would show.
Furthermore, at this size, test prints were not possible.
The development of the concept.
First the windows and the broken glass was created with real glass elements and aligned perfectly to match the existing windows. The image, shot by Andre Josselin and provided by the agency was placed, color corrected. Special effects like the German flag were designed and added.
Logo and text were placed.
The biggest challenge was to choose the correct color of the windows. The real windows change color, depending on the day. With a cloudy sky they are blueish, on a sunny day they emit pinks and browns. The color also changes between sunrise and sunset.
Interesting background information on the campaign:
Move it media: The climbers who installed the 4 ton poster!
The finished canvas at night with background illumination: Thomas Müller shooting a soccer ball from the “Kranzler Eck”
We created a little video in order to show you the process of a 5-day full digital production.
This video is made of the single images used in the process of image production.
It shows the amount of work behind the project, but still, it was finished within only 5 days.
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We don’t just polish images – We bring them to life.
Thanks for visiting SUBLIME.
Based in Berlin, collaborating worldwide we team up with clients, agencies, filmmakers, photographers and all creative enthusiasts in between who want campaign visuals with soul, not just surface.
We take the time to listen – to truly understand your vision and
find the right creative approach for each project.
Whether it’s subtle sophisticated color grading, imaginative retouching,
mind-bending compositing or full-blown CG and AI-enhanced worlds.
Our curious minds and a love for detail drive everything we do.
We believe the best results come from honest, lasting and respectful collaborations
– and a shared excitement for what’s possible.
Questions or Comments? Please feel free to connect and talk.
Curious? Come backstage:
Photographed by the acclaimed duo Neumann & Rodtmann, this series captures elite football professionals in a rare, intimate moment—midway between the roar of the arena and the solitude of the locker room.
Before any work on the images could begin, it was essential to imagine what this authentic photographic foundation —studio shots— could become. Where could this moment of intimacy take place? After we explored various ideas, everything fell into place with our final narrative concept.
The post-production process was guided by a singular goal: to make the viewer feel as though they are standing right there — face to face with the player, in a fleeting, personal exchange. Each image was meticulously crafted to preserve the authenticity of the portrait while enhancing its emotional resonance.
To achieve this, the transformation required more than retouching. Backgrounds were not merely replaced but thoughtfully designed to subtly evoke the atmosphere of this in-between zone. Light was introduced or shaped to suggest the presence of the arena or the cool shadows of concrete corridors—all while maintaining the intimacy of the moment.
Color grading became a tool of emotional translation. Each portrait was individually treated, with tailored palettes that reinforced the player’s mood and personality. Lighting direction, tone curves, and chromatic accents worked together to emphasize the feeling of closeness—as if the viewer is sharing a private second with the athlete.
The result is a visual experience that transcends traditional sports photography. It invites the viewer into a deeply personal moment—where the distance between professional and fan collapses into a shared breath, a direct look, a silent connection.
Making Of NETFLIX XXL Billboard ‘THE SWIMMERS’
A fantastic collaboration with agency XY: For the launch of the film The Swimmers, the creative briefing focused on a powerful idea — to link the sisters’ escape from Syria across the danger of the sea with their arrival in the professional training pool of the national swim team as they prepared for the World Championships in Rio.
At Sublime, we took this concept and brought it to life. Starting from a single grounded aerial shot of the swimmers, we developed the entire visual around it — using high-resolution stock material, creative compositing, and dynamic lighting to craft a striking and emotionally charged image. The final result captures the essence of survival and transformation in a single overwhelming visual statement.
We love telling a complete story through a single image — and we’re proud to have been the right creative partner for XY and Netflix on this powerful project.
A fantastic project under an extremely tight deadline:
From a rough sketch inspired by the initially planned ParkIn Hotel, given full trust by Agency Heimat Active we created this 700 sqm high-resolution billboard in just four days until approval by client for the iconic Kranzler Eck in Berlin.
What started as a rough sketch quickly had to be transformed to suit the distinctive architecture of Kranzler Eck. We commissioned a photographer to capture the actual building, providing a realistic backdrop of the fassade for the composition. Suitable stock imagery was sourced to ensure ultra-high-resolution quality, and footballer Thomas Müller was creatively retouched and interpolated into the scene.
The final image came together as a powerful visual, subtly incorporating the colors of the German flag to form a “5” — a hopeful symbol of Germany’s pursuit of its fifth World Cup star.
The billboard was finished just in time. The fifth star, however, remained a dream…
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We work with clients and creatives to craft bold soulful images through skillful looks, imaginative retouching, mind-bending compositing, CG and Al.
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